Jan Ridenfeldt joined the iGaming Industry in 2004, recruited by Pontus Lindvall as NetEnt first Product Manager as well as Key Account Manager.
Before this, Jan had a career behind him in AGA/Linde Group, where he had among other positions worked with Sales toward the automotive industry in the US, as well as being Global Pricing Manager for the Group. He also worked in the IT and Telecom industries.
Jan worked 3 years in New York after his stint at NetEnt. First as VP Telco Operator Relations at a mobile music and gaming B2C operator, then as Product Manager Mobile for Casual Gaming at Oberon Media/iPlay.
After coming back to Europe in 2008, Jan first became Marketing Manager Sweden for Zed Group with a focus on Mobile Music and Game services. He worked with Music labels, established close relations with Telco Operators and e.g. signed a white-label deal with TV5. His next assignment was at Accedo.TV, heading a focused sales effort of interactive TV applications toward large & medium telco operators in Europe.
Jan returned to the iGaming industry in 2009 when he joined Miles Ahead as COO and experienced advisor to the startup CEO. Miles Ahead was focused on building a Bingo network and product together with a large operator of Bingo halls in Norway, as well as a H2H poker product for web and mobile in close co-operation with a large poker affiliate. Miles Ahead was based in Oslo. Among other things, Jan led the successful effort to gain poker and bingo licenses from the MGA. Ultimately, Miles Ahead failed to attain profitability and was sold to EveryMatrix in 2011.
At EveryMatrix Jan was immediately transferred to the London office and put in charge of organizing and building an Account Management team. His successful work there led him to be appointed Group COO in 2012, based in Bucharest and heading up Account Management, Support, Payments, Sportsbook trading, Casino operations and the B2C brand jetbull.com.
After 5½ years of weekly or bi-weekly commuting elsewhere, Jan joined the NYX Gaming Group as General Manager of their Stockholm office in 2015, responsible for the merger between NYX Interactive and the Ongame acquisition. In early 2016 he was also appointed as Managing Director of the NYX Group Platform business unit.
Jan lives in central Stockholm with his wife and youngest son, two older children having already flown the coop.
